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When a business sends millions of messages every month, the cost per SMS matters. That’s why the phrase SMS Gray Route keeps showing up in conversations around bulk messaging. On paper, it sounds like a smart shortcut: the messages get delivered, and the price looks unbelievably low. But here’s the thing—gray routes come with trade-offs that many companies don’t realize until it’s too late.

Let’s break it down and understand what SMS Gray Route really means, how it works, why it’s risky, and what smart brands are doing instead.

What Is SMS Gray Route?

SMS Gray

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