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The internet has changed the way people find information. Earlier, when someone searched for something online, they had to click on a website to find answers. Now, search engines like Google, Bing, and voice assistants like Siri and Alexa provide direct answers without users even visiting a website. This shift has given rise to Answer Engine Optimization (AEO)—a strategy that focuses on helping search engines provide clear, concise, and accurate answers to user queries.

AEO is different from Search Engine Optimization (SEO), which aims to improve a website’s ranking in search results. While SEO focuses on bringing users to

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