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Types of business strategy: the ultimate guide to boosting your business

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Types of business strategies can include positioning strategies, growth strategies, diversification strategies, or cost leadership. Different types of business strategies play an important role in the success or failure of your company by guiding the decision-making and long-term objectives. If planned strategically, these business strategy models will help define which markets to target, how to differentiate from competitors, when to launch products, and pricing tactics.