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Origins and Evolution

Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, Netflix started as a DVD rental service. Customers would order DVDs online and receive them by mail, an innovative concept at the time. The company faced fierce competition from traditional rental stores like Blockbuster, yet it differentiated itself through a subscription model that allowed unlimited rentals for a flat monthly fee.

In 2007, Netflix transitioned to streaming, introducing a platform where subscribers could watch movies and TV shows directly on their devices. This move revolutionized the way people consumed media, setting

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