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From Silent Phones to Booked-Out Weeks: Jake’s Story

Jake Martinez had been running his small electrical contracting business in Phoenix for over a decade. Known locally for his reliability and quick service, his business thrived on word-of-mouth—until it didn’t.

In 2021, referrals slowed. The pandemic had shifted consumer behavior. People weren’t asking neighbors for recommendations anymore—they were asking Google. And when they searched for “electrician near me,” Jake’s business was nowhere to be found.

His top-notch service wasn’t the problem. It was visibility. That’s when Jake discovered the power

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