How Indias Premium Drinking Culture is Evolving

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Articles > How Indias Premium Drinking Culture is Evolving

Author(s)
Ajay Talwar

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India’s alcohol market is experiencing a major transformation as consumers continue moving towards premium and luxury spirits. Earlier, people mainly focused on affordability while purchasing alcohol, but modern consumers now prefer smooth flavour, refined craftsmanship, and premium experiences.

Luxury hospitality, rooftop lounges, nightlife culture, and modern social gatherings have all contributed to the growing popularity of whisky and vodka across urban India. Premium spirits are now becoming a symbol of sophistication and modern lifestyle preferences.

Premium Whisky is Becoming More Popular

The demand for the Best single malt category has increased because

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