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In the suburbs of Phoenix, Arizona, Tom Keller had a vision—to provide clean, affordable solar energy to his community. He launched "Rising Sun Solar," a modest solar panel installation business with a team of five. Despite his passion and top-tier services, Tom’s phones barely rang. He invested in flyers, local ads, and even radio spots. But online? He was invisible.

"Why can’t people find us online?" he asked his marketing intern one day.

Tom’s story is not unique. Across America, small businesses in specialized niches—from solar energy to beauty salons—struggle to be seen in the digital realm. This

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