Digital marketing is the use of online platforms and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including:

1. Search Engine Optimization (SEO): Improving a website’s visibility on search engines like Google to increase organic (unpaid) traffic.

2. Content Marketing: Creating and distributing valuable content (like blog posts, videos, infographics) to attract and engage an audience.

3. Social Media Marketing: Using platforms like Facebook, Instagram, Twitter, and LinkedIn to reach and interact with customers, build brand awareness, and drive engagement.

4. Email Marketing: Sending targeted emails to prospects and customers to nurture relationships and drive conversions.

5. Pay-Per-Click Advertising (PPC): Running ads on search engines or social media where you pay each time someone clicks on your ad.

6. Affiliate Marketing: Partnering with individuals or companies to promote your products or services, often through a commission-based model.

7. Influencer Marketing: Collaborating with influencers who have a large following to promote your brand or products.

8. Analytics and Data Analysis: Using tools and metrics to track the performance of digital marketing efforts, measure ROI, and make data-driven decisions.

Digital marketing leverages various digital channels and technologies to reach audiences where they spend much of their time—online.