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In today's digital landscape, a strong online presence is crucial for local businesses to thrive. And at the heart of that presence lies your Google Business Profile (GBP), formerly known as Google My Business. Think of it as your digital storefront, the first thing potential customers see when searching for your products or services in their area.

But simply having a GBP isn't enough. To truly leverage its power and attract local customers, you need a well-optimized and maintained profile. That's where a Google Business Profile audit comes in.

What is a Google Business Profile Audit?

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