The Growing Influence of Premium Alcohol Brands in India

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Articles > The Growing Influence of Premium Alcohol Brands in India

Author(s)
Ajay Talwar

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India’s alcohol market has witnessed remarkable growth over the last few years, particularly in the premium spirits segment. Consumers are becoming increasingly selective about the products they choose, placing greater importance on quality, flavour, and overall experience.

This shift in consumer behaviour has encouraged brands to focus on craftsmanship, innovation, and premium positioning. Today, premium spirits are not only consumed during celebrations but are also becoming a reflection of personal taste and lifestyle preferences.

Consumer Expectations Have Changed

The modern alcohol consumer is far more informed than previous generations. Access to digital content,

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