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A growing electronics showroom in Chennai recently launched a festive season campaign expecting strong customer engagement. The advertisements performed extremely well. Customers started sending inquiries every day asking about pricing, delivery schedules, exchange offers, and product availability.

Initially, everything looked successful.

But after a few weeks, the business noticed something surprising — many interested customers never completed their purchases. Some conversations stopped midway, while others never replied again after the first inquiry.

When the management later reviewed customer interactions, the real issue became clear. Many responses were delayed because

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