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Our Journey – The Beginning of Sethi Cooler

After completing my graduation, I decided to start my own cooling business — Sethi Cooler. Instead of just selling products, I wanted to truly understand what customers needed. I personally visited factories, homes, and hotels to meet people, observe their cooling systems, and listen to their problems.

Many of them were struggling with issues like poor cooling, high power consumption, noise, or limited space. I carefully noted every detail — what wasn’t working, what their exact cooling requirement was, and

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